Everplans.com
2010-Now

My co-founder Abby Schneiderman and I are on a mission: we think everyone in the world should have a "for when the time comes plan" that provides your family with all the information and resources that they will need if something happens to you. 

After spending years researching how people plan for end of life and other critical situations, we created Everplans.com in 2012 and launched our service in early 2014. The platform allows anyone to easily create an Everplan, which gives you personalized advice on how to fill the gaps in your planning and provides a secure vault to share all of your important planning (and other vital life information) with key family members.
Fotolog.com
2002-2008

I co-founded Fotolog with my friend Scott Heiferman. In a pre-myspace, pre-facebook and pre-twitter landscape, we created one of the earliest successful social micro-publishing environments. With small digital cameras and phone-cams becoming ubiquitous, Fotolog allowed people to share daily photos in a (highly addictive) way that maximized feedback from friends and friends of friends. By 2007 we were the 15th most visited website and had over 20 million members sharing over a billion photos in countries around the world (we were especially popular in South America and Europe).

I served as CEO, Chief Product Officer and was on the Board of Directors.

I also fotologged every meal I ate for over 7 years. 
sixdegrees.com
1996-2000

I was part of the team that launched this pioneering social network. At a time when people wouldn't dream of importing their entire contact list into a website, sixdegrees got millions of people around the world to join and list the people they knew, building the first robust online network. We learned an incredible amount about virality and how to use a social network to make a lot of ordinary online interactions extraordinary.

I served as COO, Chief Product Officer and was on the Board of Directors. I was also one of the inventors on the Social Networking Patent that we created (which is now owned by LinkedIn).